will take Rakuten to a different level,” said Mikitani, who is also the company’s chief executive. Privately held Viber, run from Cyprus by Israeli entrepreneur Talmon Marco, will add 300 million users to Rakuten’s existing 200 million users, Mikitani told reporters in Tokyo. But in the face of a shrinking population and weak consumer spending at home, Mikitani is trying to re-invent Rakuten as a one-stop-site for a global audience. Rakuten offers services from financing to shopping to online video on its e-commerce platform, the largest in Japan. We completely localized the Viber app and provided longterm localization support by offering to rapidly translate updates.Viber's Founder and Chief Executive Marco Talmon gestures during a news conference at the Mobile World Congress in Barcelona in this Februfile photo. This platform made it possible for an entire team of translators and editors to work on the project at the same time without interfering with each other's work. When working on the Viber project we used the Crowdin cloud translation management platform, which is also what we use for other major localization projects. We are able to promise such productivity thanks to the use of cloud and translation memory technologies. This was not a trivial assignment, but a solution was found: the team here at Alconost was able to promise the localization of new versions of the app with a turnaround of just 1–2 days.

In this regard, Viber has been looking for a team of localization experts who are capable of coping with the rapid pace of updates and that can perform high-quality translation into Russian as quickly as possible. The developers are constantly updating the messenger in order to make the interface easier to use, to add new features, and to quickly squash bugs. The first version of the app was released in December 2010. The messenger is available for both smartphones and PCs. It is one of the most popular apps for making free calls as well as for sending messaging, images, and video over Wi-Fi and 3G. By the end of 2014 more than 460 million people from across the world were using the app. It's hard to find a smartphone user who does not know about Viber.

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